July 15th 2008
Archive for the 'Examples, Free Evals' Category
April 9th 2008
Absolutely Free Marketing Help?
We take our work together seriously. NeighborWave is a company that is built around the personal. Ask us a question and we’ll send you some pretty good info– for free. It’s our way of letting you know that we take YOU seriously, too.
March 30th 2008
Evaluation- Computer Services
My work is about walking your customers through the communications in your advertising and converting them to clients. A lot of advertising doesn’t actually sell anything, but I like to keep that as a priority right from the start. Website work typically begins with some SEO tuning, and I work a very organic plan. Once the SEO is working: there are steps that shoppers follow, from initial discovery and interest to trust (and purchase). People need to see different things for each step, starting with punchy headlines and ending with comforting messages and an invitation for the client to speak. If people feel like you will listen to them, then they will talk to you.
March 30th 2008
Proposal- Computer Services
Because of the competition in the internet space around what you do, I’m going to recommend that you NOT pursue SEO work at this time. Instead, I think you would see better results to take some of that money and simply buy google results. Google lets you decide what your budget is for the month in advance and you get very good tracking about what is working and what is not.
March 30th 2008
Results- Computer Services
The work that the client was requesting (SEO) was probably not going to help their business. Search Engine Optimization is the process of making sure that the search engines find your site first for particular words. NeighborWave staff are experts at SEO, but in this case we knew that it wouldn’t help the client.
March 30th 2008
Evaluation- Cabinet Refacing
Lots of details in this evaluation. The client called looking for help with his declining yellow pages response. He is a very established business– 35 years in one location doing one thing. We discussed on the phone (he called us) the transitional nature of yellow pages right now. He’s right to start looking for the next thing.
March 30th 2008
Proposal - Cabinet Refacing
I can get you two things working better: Placement. Flexible Publishing.
Here’s why you want those two things.
Internet advertising is still just advertising placement, but the targets can be incredibly fluid. You don’t know when a new competitor will put up a website that Google likes better than yours. You already have some experience working with your ad results from Google but I can see in the rankings results that it works well in some areas and not others. I can help you improve your results in those other areas. To do that, you need publishing that can adapt as those search results change.
March 30th 2008
Results- Cabinet Refacing
Bummer! We didn’t get this job–how’s that for honest?! The owner has an informal team to help him with his marketing work. We do know that they are implementing our proposal.
