Small Business Advertising

You should advertise your business by hiring NeighborWave to help you. Most businesses spend $1000 for a small business website that dominates in their own market for several years. Because we include you and train you, this work becomes the practice space you need so that you learn to use other kinds of advertising. And when you have other small business advertising needs like print and TV, we can help with those too! We have Small Business Advertising Skills.

Here is our “How to Advertise a Small Business” Recipe. Yes, when you hire us we make sure these things happen:

1. Trust Yourself. The more emphasis you place on the necessity of experts… the more likely you will pay big fees to experts. Remember that millions of businesses only advertise with a sign over their door–simple ordinary efforts can pay off very well.
2. Start with a Website. It works again next year for Free. And it forces you to pull together all your advertising materials. The information that you develop for your website can be used in other forms: print, signs, outdoor, radio, television. Finishing off your website gets you in control of the information that you need to make your advertising.
3. Focus on Placements. The advertising industry used to create content for free, then they would charge commissions for selling the empty space (the placements) where your advertising messages would be seen. The internet has finished killing that model because every search by a consumer creates the opportunity for you to ‘place’ your advertising. You are the answer to someone’s question. Part of the work? How to get people to visit your website.
4. Participate and LEARN. We understand that people are hesitant to directly participate in creating their own advertising. The experts have told you that you can’t, but they are flat wrong. How’s this for “expert” results: advertising spending goes up every year… but it helps less each year too! Forget experts. You can do this. We know this can be confusing and that is why our products come with “Answer Support” for 1 full year. Make sure that you have get an edit button that YOU get to use. Make sure that you know how to use it. Make sure that someone will answer your questions.
5. Control, Measure and ADAPT to Real World Results. That edit button comes in pretty handy if your first advertising efforts don’t work. You need a simple way to see which  messages work and which don’t. The simplest way to stay responsive and adaptive to your marketplace is to continue doing this work. Doing work teaches you to be the expert at advertising your business.
6. Enjoy your success and be inclusive. Some of the best advertising work that we see is done by clerks and cashiers. Giving the people who work in your business a way to participate in creating success feels great to them–and is profitable for everyone.

In a few years people won’t think it unusual at all for the people in a Small Business to create their own advertising. While this is still a pretty novel idea the tools and knowledge become easier every year. NeighborWave has been working this way for 5 years now. Our years of practice get the mistakes out of your way. Your advertising work gets done while you receive one on one training including lots of how to advertise coaching and encouragement.