Good Advertising is Simple and assists the Salesperson. Some of the same businesspeople who struggle with sales also struggle with how to speak to their customers through advertising. A common fear is that you leave money on the table if you donâ€™t try to speak to EVERYONE. There is one very simple advertising technique that can truly go to work for you in your sales efforts and it is this: speak directly to the customers that you want. Your business is a perfect fit for some, but not all. Asking for the customers that you want gets you exactly thatâ€“ perfect customers.