We work with new small business advertisers all the time. Some people still work with the expectation that they can create their own website and then orders will come from around the world. So, what do you do when free advertising doesn't bring you business? Get Serious.
You have two choices:
- Buy your way to the Top of Search Results.
- Fix your content so that it naturally appears at the Top of Search Results
Buying Results. The shortest route is to buy your way to the top of the search lists with paid placement. Google's AdWords program provides excellent management of pay per click and it includes tools to help extend out your advertising. You can place your small business ad in the online versions of national magazines and even place them in print through your local newspaper. The downside to AdWords is that it is a continuous expense. You literally pay for every click and over a period of years... well, Google's big for a reason.
Fixing Content (and getting free results). NeighborWave creates or re-creates websites using exceptional SEO. The Search Optimization field can be very complicated, but we keep it simple for you. While we keep your focus on what you say to customers, part of our focus is to make sure that your content "speaks" to the search engines. Most of our local business sites work just fine without paying for clicks, but there are some categories of business with large numbers of competitors. If you do need to purchase leads through pay per click, we'll getting you working right away with smart keywords, good content and good cost management.