design is probably the last thing you should buy–and maybe you shouldn’t buy it at all.
Work on Placement First. Seriously. What is the point of fussing over design if no one sees your stuff?
Small Business Advertising is much more than Design. It is a combination of skills.
Most Web Designers do NOT have a serious plan to get your website found. The Placement of your website is a secondary product to them. NeighborWave gets you free placements through all the ordinary search engines. Search Engine results are NOT secondary in your web project–it is often the difference between success and failure. That is why we start our conversation with you by looking at search results.
Yes, you can absolutely create a small business website without purchasing “web design.” And it’s a very good plan to save those “design” dollars for other work. NeighborWave is very good at getting “free” placements through the search engines, but some businesses NEED to pay for placements. Those are just the facts. If you blow all your budget on the look… will anyone see your advertising?
Placement is the “Where” of your advertising. Where do your advertising messages appear?
Web Design is just like anything else–the greater number of suppliers, the lower the price. “Web Design” has become like “Computers” in the 80s or “Plastics” in the 60s. Today, “Design” is nearly a commodity and for some businesses, it’s a viable option to choose “free” design. NeighborWave abandoned the design business a while back so that we could focus on making small business advertising do something useful: sell stuff.
People hate advertising, but they love information. People can love or hate the design work that you buy, but they still love information. Messages are the information. And if you don’t work on placing your advertising–no one will ever see your beautiful design.
Don’t get us wrong, we know much better than most that Design can be very valuable for a company’s advertising efforts. It can also be a black hole for a small business’ money. If you are shopping for advertising help and the design of your advertising is very important to you, then we’d like to suggest that you go work with someone else. Seriously, just get outta here, we have nothing for you. We work on creating comprehensive messages that include copy, design and a truly great placement strategy. If you aren’t willing to think about where people will find your ad… then we honestly can’t help your business. The visual appearance of any communication should be the last consideration, not the first. We work in a way that lets you add design AFTER you see your advertising getting real sales.
Advertising is Communication. In advertising there are two simple elements: 1. A Message. 2. A Placement. Notice that the “D” word is missing.
Good Advertising (message + placement) equals Money moving towards you.
Design is Money moving away from you–and an uncertain result. a good simple strategy is “make me buy it.”If you’re still convinced that design is the product that you want to buy, then go for it. While you spend $1000 on some top notch imagery, NeighborWave will work for one of your competitors for the same $1000. When you get done, you will you look great. When we get done, your competition will be taking your clients before they ever hear of you.
Are you here at this page because you are looking for amazing web design, reliable design service, cheap design, smack your forehead design or fall over dead design work? Click Here.
Or Maybe you should consider this important idea: Design is Dead. Sorry, but, the devaluation of design because of overuse and oversupply is not our idea. It just is.
See you in the marketplace.