Best
What is advertising and how do you do it well? What’s the best? The simple answer is to do something that can be noticed in a place where it will be noticed. Click on the [right] arrows in this little demo. It talks about the difference between small firm ‘advertising’ and that big company marketing stuff. The biggest difference is just that small business is more about real people, but maybe you’ll get some ideas about how to speak more clearly to your own market. At the end of the slides is probably one of the best single advertisements you will ever see.
NeighborWave clients don’t follow the advertising herd. Our clients speak very directly to their marketplace and they are clearly understand. Advertising as an industry becomes more broken every year, but our clients continue to see success while decreasing their advertising budgets year over year. Seriously–you can spend less money next year and get the same or better results.
The advertising industry has not served small business very well at all. At one time, only 2% of purchasers of website products were happy with the results. A 98% failure rate equals industry failure. That is why NeighborWave doesn’t follow the herd. The herd has been going over a financial cliff by taking capital and converting it into nothing. Small business people have some great advantages, though they often don’t know about those advantages or how to use them in their advertising. Why? The companies that have sold you ‘advertising’ in the past don’t actually know how to help you. Most in the industry were trained to use systems and techniques that all consumers dislike. As people, we do our best to avoid advertising.
A funny things happens when small firm advertising works well. People don’t even notice that it is advertising. Your customers just call it “getting what I wanted.”
Email: whatiwant@neighborwave.com
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