Bad Advertising Kills Your Sales Efforts. It kills sales by attracting the wrong customers. Do you want to collect prospects that you need to refer to another business? When you attract prospects that you can't close because you don't have the products or don't accept credit cards or for any other reason, then you are creating negative branding for your business. You are literally paying to advertise against yourself. The resulting customer quote is this: "They didn't have anything for me." If word of mouth is golden then that gold will kill you.
What's a better way? Check out Informational Advertising.
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