Author Archives: Simple Advertising

You’ll Know It Works!

Of course it works.. Included in our standard package is something that you might not expect: You get to monitor real world results immediately. From the beginning of your project, we correctly configure and show you how to use your … Continue reading

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You’ll Know It’s Yours!

Did you know that many advertising services only share the ownership of your materials with you? Even some pretty substantial companies retain some ownership rights– even to material that you make. That’s not true here. YOU own it. To us, … Continue reading

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Absolutely Free Marketing Help?

We take our work together seriously. NeighborWave is a company that is built around the personal. Ask us a question and we’ll send you some pretty good info– for free. It’s our way of letting you know that we take … Continue reading

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What’s In A Name?

Local businesses that have the same name as where they are located have some real challenges. Many of these kinds of names are actually just the description of the product with the location: It’s “Podunk Tire And Kitchen Appliance” to … Continue reading

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Ad Management 101

We get a little frustrated with the phrase: “getting your name out there.” You can count on there being exactly ZERO new customers who are looking for your name. Poorly managed advertising is usually just the practice of spending money … Continue reading

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Evaluation- Computer Services

My work is about walking your customers through the communications in your advertising and converting them to clients. A lot of advertising doesn’t actually sell anything, but I like to keep that as a priority right from the start. Website … Continue reading

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Proposal- Computer Services

Because of the competition in the internet space around what you do, I’m going to recommend that you NOT pursue SEO work at this time. Instead, I think you would see better results to take some of that money and … Continue reading

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Results- Computer Services

The work that the client was requesting (SEO) was probably not going to help their business. Search Engine Optimization is the process of making sure that the search engines find your site first for particular words. NeighborWave staff are experts … Continue reading

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Free Stuff For Small Business Advertisers

By far, the most useful free product for a small business advertiser is Google Analytics. Here’s what you get: real information about who visits your website. What did they type to find you, where they are, how many pages did … Continue reading

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For Small Business

We use a lot of software tools- and we’re happy to make free recommendations for your specific task- NeighborWave uses specific tools in a comprehensive plan so that they fit together and meet objectives. What are the tools that YOU … Continue reading

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Prosumer Advertising

Let’s face facts. We all know that advertising is broken. As a businessperson, we want it to work. But as people, we want it to leave us alone. What we see happening right now actually creates a really wonderful opportunity … Continue reading

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Comparing Methods For Internet Advertising Small Business

Be Wary of “FREE” Internet advertising– you’ll have to do the work and you might be building someone else’s business instead of your own. (not looking for info about internet advertising? see also– Advertising Methods…) Own Your Message …and Own … Continue reading

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Compare Methods For Advertising Local Business

This is a truly tough topic because there are a tremendous number of possibilities. A brief guide is available here from entrepreneur.com– it’s useful and concise. One of the main points in the above article is that “getting your name … Continue reading

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Walks like a duck…

.. talks like an entrepreneur… I love this Seth Godin post about differentiating small business owners from entrepreneurs. Especially the line: “The more I see both, the happier it appears that small business people are.” Seth is definitely a terrific … Continue reading

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THAT WAS FAST!

I really appreciate how prompt and efficient you were and for all the information you’ve given me. Thanks again for everything. Wanda Naturopath Website Client

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Number One Free Marketing Program!

Something that you will have no trouble finding are people who would like to sell you a book or set of tapes or access to web pages about how to market your local business. These products are called software– it … Continue reading

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GREAT IDEAS!

…this is a great idea! I will try to do these articles in the next five days. I mailed your check Monday. Thanks so much. Evelyn Massage Therapist Website Client

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EVERYTHING!

Thank you for EVERYTHING! Most of all your understanding….. Virginia therapist Website Client

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How You Should Create Advertising Source Materials (Pictures)

There is a lot of information in your advertising. Sometimes HOW you make it has a great influence on where you can use it. You work with two types of information: words and pictures. An important step in reducing your … Continue reading

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Advertising Can Be A Bad Thing

How about that? We make advertising, but we know that enough is enough! Adding a link that helps you get rid of advertising? Some might start to think that real people work here. This is a truly nifty idea… reduce … Continue reading

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