Simple Advertising
Advertising Small Business
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Author Archives: Simple Advertising
Sales for the Holidays!
Most local retail competition will not use their website to increase sales during holiday seasons. Why? They don’t believe that it will work for them. What happens? Someone else takes that business. This is good news for you because YOU … Continue reading
Really Not Advertise in the Down Economy?
Do you still want to be in business in 5 years? You always have 3 real choices in adverse situations: 1. Change the situation; 2. Change yourself in the situation; 3. Leave the situation. So, again: Do want to be … Continue reading
Want Green Advertising?
We do, too! But we’re pretty unhappy with most “me too” green advertising messages and don’t even get us started about big companies. So called Green is part of the reason why we specialize in advertising for locally owned, locally … Continue reading
How To Advertise in A Down Economy
NeighborWave can help your company advertise effectively in today’s market for as little as $100. Work on Advertising Efficiency. When sales are tight, smart companies compete by not just surviving, but by working on efficiencies. What’s the difference? Suppose you … Continue reading
Posted in How We Work
Tagged Advertising And The Economy, Advertising Economy, Marketing Economy
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Why Advertise?
Why Should Small Business Advertise? Because you are better at what you do than you might even realize and the marketplace will reward you if you are willing to start communicating well. Many small business people fall into a kind … Continue reading
The Smartest
You just have to love advertising work days when you hear things like this… “I think you are the smartest guy alive, my friend!!! Thanks for that great advice!” Jeanie And in addition to having a name that can make … Continue reading
How Do Good Advertising Intentions Become Bad Advertising?
Take a break. Watch the video. Funny stuff, but also oh-so-true step by step instructions for really screwing up your advertising messages. • • • http://view.break.com/542649 – Watch more free videos
A Simple Plan
Create Content – Publish – Test – Publish Wider Simple Advertising. First Things First–our company and our people listen to your needs and we’re willing to learn from your experience–not just our own. While we do offer some standard services … Continue reading
What’s Here
Here under the “World Knocking” category are a few of articles that I wrote way back in 2007 asking Small Business people to start thinking a little differently about *GASP* their politics. Why on earth would I do that? Because … Continue reading
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An Investment Strategy for the 21st Century
I think that our brand needs some work. And even though I make advertising, I don’t mean communications work. I mean big changes in systems and infrastructure work. “America” as an idea is probably the strongest brand that has ever … Continue reading
Posted in World Knocking
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Health
The Opposite Of A Bullet Having health insurance in the US is a lot like eating a gourmet meal while sitting next to a starving person. They could die while you are eating. Universal Health Care. Here is a different … Continue reading
Posted in World Knocking
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Immigration
I live in one of the most ethnically diverse places on the planet. The area surrounding San Francisco has been a destination for immigrants for 150 years. And Immigration works. The mixing of cultures here breathes in ideas and creativity … Continue reading
Posted in World Knocking
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Military
A Generously Reduced Military I believe that countries export what they manufacture. We are a great people: diverse, generous and kind. How does sending guns anywhere under any conditions represent who we are as Americans? And since this activity is … Continue reading
Posted in World Knocking
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The Price
We all know that we need to have competitive pricing. Manufacturers missed an important change in their own markets a while back–-say, a couple of decades ago. The companies that make things started giving their best prices to their worst … Continue reading
Posted in World Knocking
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Education
Universal and Free College Educations. An educated population is more likely to seek better employment and better opportunities. There are more quality entrepreneurs, smarter voters, and a great recovery on our investment. Here are some of the obvious ways that … Continue reading
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Oil
If you subtract out the taxes that are levied on fuels like gasoline, the price of fuel around the world is actually pretty flat. Most countries pay about the same price. One big exception is China, where the government subsidizes … Continue reading
Posted in World Knocking
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Why Advertise? (Part II)
Why Should Small Business Advertise? Because it’s possible to become very rich–even if you live in Nebraska! Anyone over a certain age probably remembers watching a TV show called “Mutual of Omaha’s Wild Kingdom.” That show hasn’t been on the … Continue reading
Advertise Cooperatively
In the simplest example, a shopping district has a geographic footprint. That footprint defines not only where you are, but it locates your customer base pretty well, too. Why not consider getting together with some of your neighboring businesses and … Continue reading
The Advertising Basics
Prospective customers need information about you. Your Advertising Techniques need to carry that information to customers. NeighborWave will help you get the right information to prospects by creating great advertising messages and reducing the cost of production and placement. Your … Continue reading