Author Archives: Simple Advertising

When to Buy Design Work

The simplest rule for you regarding this business decision is “make me buy it.” Advertising must perform. It must measurably help your business. If you begin your advertising efforts with design work, then you may not have the resources to … Continue reading

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A Green Marketing Question

Someone at a Bank in The Midwest emailed asked us for ideas about a “Green” checking account. We really appreciated Colleen’s good intentions, so we figured out a real, detailed answer to her question. We’ll answer your question, too. Just … Continue reading

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Legal

Unless otherwise indicated, this Web site and its contents are the property of NeighborWave.com and are protected, without limitation, pursuant to U.S. and foreign copyright and trademark laws. Permission to link to this site is revocable at any time for … Continue reading

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Photography Website Advertising

This is the emailed Advertising Advice that we sent recently to a one man freelance business. He’s a photographer. PART ONE What I don’t seem to find on your site is “me”. I am just a guy that doesn’t know … Continue reading

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Green Financial Products?

This is a quickly edited version of one of our email replies to someone’s question. They work for a Mid West Regional Bank and wanted to know how to advertise “Green.” About that green question… I normally limit questions to … Continue reading

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Developing Green Advertising Messages

First of all, if you really aren’t doing something in a sustainable way–don’t call it green. People see right through it. So called “greening” and sustainability are usually a practice, a thing that you do. But Green can also be … Continue reading

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Should You Advertise In A Bad Economy?

Nope. Don’t do it. Won’t help you. It’s a bad move. Move along, now. Nothing to see here. Save your money. Later, you are going to need seed corn and a tent and matches. The idea of advertising while no … Continue reading

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Price List

Expensive? Naaah! You wouldn’t buy it if it was expensive. About half of our clients spend less than $500, and even our smallest clients tell us all the time that we deliver much more than they expected. We like to … Continue reading

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WordPress Consulting

NeighborWave is a WordPress Consultant Heaven! We usually WordPress in the context of Creating Great Advertising for Small and Local Businesses. Yes, that definitely includes freelancers. Our Rates Are Low enough to be able to promise that even a one … Continue reading

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Best

Words. Your words need to be seen. That’s the only job in advertising. Need some help getting the right words in front of people? This guy’s looking… and–of course–we’re available, too.

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Simple Print Ad Creation

This is a guide for making your own print ad using free software. This page is quick, dirty, detailed and free–AND you can get to the finish line. Don’t kid yourself. There are a few steps to doing making a … Continue reading

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Website Referral Cash

Cash Referral Bonus: $83.67 This is very definitely a real offer, but the REAL reason that we have it here is to show clients: Feeding your word of mouth advertising works better when people have an incentive. “Relational Marketing?” Those … Continue reading

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Web Designers

A lot small business people think “web designer” when they want to work on their advertising. For a lot of folks this hasn’t worked out well because they want to make it their only marketing effort. But if you’re a … Continue reading

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Need Search? (SEO)

$300 equals $40,000 ? ….Seriously? You bet. SEO does not need to be expensive. It can have remarkable results. One of our $300 clients is making $40,000 per year from Google results. PER YEAR! Those returns are exceptional, not the … Continue reading

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Web Design

Design is not trivial, but it’s not the only thing in your advertising. Many people use up all of their energy (or budget) working on the look– and then they have nothing left for the functional work of their marketing: … Continue reading

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Free Stuff Not Working?

We work with new small business advertisers all the time. Some people still work with the expectation that they can create their own website and then orders will come from around the world. So, what do you do when free … Continue reading

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Our Philosophy

Choose Effective. Choose Ethical. Work Different. (and try to make a little room in your day for making funny faces) . . . Choose Effective. If you’ve tired of trying to figure it all out and just want to get … Continue reading

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Free Website Evaluation

How very sneaky to call it ‘website’ when it’s really marketing… but, isn’t it? We don’t succeed until our clients and friends succeed. Marketing is an important and profitable part of any business plan. If you don’t really have a … Continue reading

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Sample Work

Leveraging Open Source Design To Reduce Cost (by correctly using open source) Here is what you need to know about these sites: each site was up and running with an edit button on the pages in under 15 minutes. All … Continue reading

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