Category Archives: About Advertising

About Advertising Ideas

Should You Advertise In A Bad Economy?

Nope. Don’t do it. Won’t help you. It’s a bad move. Move along, now. Nothing to see here. Save your money. Later, you are going to need seed corn and a tent and matches. The idea of advertising while no … Continue reading

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How Do Good Advertising Intentions Become Bad Advertising?

Take a break. Watch the video. Funny stuff, but also oh-so-true step by step instructions for really screwing up your advertising messages. • • • http://view.break.com/542649 – Watch more free videos

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Best

Words. Your words need to be seen. That’s the only job in advertising. Need some help getting the right words in front of people? This guy’s looking… and–of course–we’re available, too.

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What will you NOT get?

How do we know advertising works? Because we fix advertising all the time for small businesses that made a purchase of advertising services that didn’t sell a damned thing. If you’ve made this kind of purchase and are feeling a … Continue reading

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WordPress Consulting SEO

WordPress is such an amazing tool for publishing that it helped make this business possible. What we wanted to do was create websites using good organic SEO for a low price so that small business could afford it and use … Continue reading

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Image v. Informational Advertising

Sometimes businesses get so wrapped up in trying to understand the science of persuasion that we forget to answer simple questions. • • • Image Advertising is for products and services that are already known by the consumer. It’s a … Continue reading

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Yellow Pages

In 2007, Google replaced Yellow Pages directories as the #1 consumer choice for finding LOCAL goods and services. But Yellow Pages still work for many businesses. Why? Because some categories of businesses have found it difficult to get the web … Continue reading

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What’s In A Name?

Local businesses that have the same name as where they are located have some real challenges. Many of these kinds of names are actually just the description of the product with the location: It’s “Podunk Tire And Kitchen Appliance” to … Continue reading

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Walks like a duck…

.. talks like an entrepreneur… I love this Seth Godin post about differentiating small business owners from entrepreneurs. Especially the line: “The more I see both, the happier it appears that small business people are.” Seth is definitely a terrific … Continue reading

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Number One Free Marketing Program!

Something that you will have no trouble finding are people who would like to sell you a book or set of tapes or access to web pages about how to market your local business. These products are called software– it … Continue reading

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Advertising Can Be A Bad Thing

How about that? We make advertising, but we know that enough is enough! Adding a link that helps you get rid of advertising? Some might start to think that real people work here. This is a truly nifty idea… reduce … Continue reading

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Advertising Gotchas!

There are a lot of ‘gotchas’ out there- seemingly simple choices that can reduce the effectiveness of your advertising. A simple example: use the email account that comes with your website address– like this “you@yourbusiness.com”– not this– “happy@yahoo.com”. The “yourbusiness” … Continue reading

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Good Advertising

Good Advertising is Simple and assists the Salesperson. Some of the same businesspeople who struggle with sales also struggle with how to speak to their customers through advertising. A common fear is that you leave money on the table if … Continue reading

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Bad Advertising

Bad Advertising Kills Your Sales Efforts. It kills sales by attracting the wrong customers. Do you want to collect prospects that you need to refer to another business? When you attract prospects that you can’t close because you don’t have … Continue reading

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