Why Should Small Business Advertise?
Because you are better at what you do than you might even realize and the marketplace will reward you if you are willing to start communicating well. Many small business people fall into a kind of trapped thinking that tells them growth will come if they act like and look like big companies. The truth is that YOU are actually much better at this than you think, but you’ve probably never had comprehensive advertising help. Corporate CEOs would cry blood to see one tenth the feeling of your company’s customers and employees. The only behavior of big companies that you should copy is this one: Advertise. It’s how they beat you. But you have some tremendous advantages and you can beat-em-back!! You can do it cheaply and with remarkable effectiveness by telling your story well in the right places to the right people. It’s authentic, it’s simple, it’s true, and it works to raise your business up out of the advertising clutter and into the marketplace of meeting needs. That’s where the money is–always, every day, it’s never anywhere else: the money is always about meeting needs.