Advertising

We’re sorry. No.

The only significant revenue that we see in the real marketplace using passive income websites is the profits made by people selling shoddy advice about how to get rich quick. This includes affiliate sites, which people don’t seem to recognize as pyramid or MLM schemes. It’s hard to know how many people actually take a passive income website to real profits, but our guess is that it’s mostly people selling advice on how to make money from passive income websites. It’s a logic so tortured that it’s enough to make your head spin around.

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WordPress is such an amazing tool for publishing that it helped make this business possible. What we wanted to do was create websites using good organic SEO for a low price so that small business could afford it and use it. We absolutely needed WordPress to happen. SEO requires that you keep pages fresh and that means publishers need to be able to change their own content. And yes, we are definitely saying that small businesses are publishers!

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Sometimes businesses get so wrapped up in trying to understand the science of persuasion that we forget to answer simple questions.

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In 2007, Google replaced Yellow Pages directories as the #1 consumer choice for finding LOCAL goods and services. But Yellow Pages still work for many businesses. Why? Because some categories of businesses have found it difficult to get the web working for them. Not just you, but everyone! Continue Reading »

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Do you still want to be in business in 5 years? You always have 3 real choices in adverse situations: 1. Change the situation; 2. Change yourself in the situation; 3. Leave the situation. So, again: Do want to be in business in 5 years? NeighborWave makes advertising and we help you look for the real opportunities that you have today and tomorrow. This article was written in September 2007.

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In the simplest example, a shopping district has a geographic footprint. That footprint defines not only where you are, but it locates your customer base pretty well, too. Why not consider getting together with some of your neighboring businesses and sharing the costs, sharing tips, and supporting each other in your marketing efforts? If there were a flood, would you help each other sandbag?

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Prospective customers need information about you. Your Advertising Techniques need to carry that information to customers. NeighborWave will help you get the right information to prospects by creating great advertising messages and reducing the cost of production and placement.

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Of course it works..
Included in our standard package is something that you might not expect: You get to monitor real world results immediately. From the beginning of your project, we correctly configure and show you how to use your own Google accounts and the Google tools to track the effectiveness of your internet advertising. We like our plans to begin with Internet Advertising because you can see your results quickly and easily and because it’s so durable. But even more important to us is that we work towards this goal: YOU are in control of your advertising.

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Did you know that many advertising services only share the ownership of your materials with you? Even some pretty substantial companies retain some ownership rights– even to material that you make. That’s not true here. YOU own it. To us, this is some very simple ethics.

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We do, too! But we’re pretty unhappy with most “me too” green advertising messages and don’t even get us started about big companies. So called Green is part of the reason why we specialize in advertising for locally owned, locally operated small businesses. Local business is inherently more green and will probably be our culture’s path back to true local sourcing of goods. Our own green credentials are pretty decent: our founder has chosen to give up driving (except for his 92 yr old Aunt Charlotte) Also, the company local sources everything that’s possible.

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We take our work together seriously. NeighborWave is a company that is built around the personal. Ask us a question and we’ll send you some pretty good info– for free. It’s our way of letting you know that we take YOU seriously, too.

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