Advertising

Local businesses that have the same name as where they are located have some real challenges. Many of these kinds of names are actually just the description of the product with the location: It’s “Podunk Tire And Kitchen Appliance” to the owner of the business, but to a search engine there’s little difference between that name and “tired of kitchen podunk appliance.” And there lies the trouble. As more and more large businesses use automated tools to populate web pages that talk about local– the more these place named businesses get left behind in the search results.

Continue Reading »

No Comments yet »

We get a little frustrated with the phrase: “getting your name out there.” You can count on there being exactly ZERO new customers who are looking for your name. Poorly managed advertising is usually just the practice of spending money to remind people that don’t need you– that they still don’t need you. In the real world there are a lot of possible customers looking for products. Can they find you when they need you? Let’s step back a little. The simplest business formula will always be to find a need and fill it. Shouldn’t your advertising speak to specific needs? If your ads don’t, then what can you know about your Advertising Management?

Continue Reading »

No Comments yet »

My work is about walking your customers through the communications in your advertising and converting them to clients. A lot of advertising doesn’t actually sell anything, but I like to keep that as a priority right from the start. Website work typically begins with some SEO tuning, and I work a very organic plan. Once the SEO is working: there are steps that shoppers follow, from initial discovery and interest to trust (and purchase). People need to see different things for each step, starting with punchy headlines and ending with comforting messages and an invitation for the client to speak. If people feel like you will listen to them, then they will talk to you.

Continue Reading »

No Comments yet »

Because of the competition in the internet space around what you do, I’m going to recommend that you NOT pursue SEO work at this time. Instead, I think you would see better results to take some of that money and simply buy google results. Google lets you decide what your budget is for the month in advance and you get very good tracking about what is working and what is not.

Continue Reading »

No Comments yet »

The work that the client was requesting (SEO) was probably not going to help their business. Search Engine Optimization is the process of making sure that the search engines find your site first for particular words. NeighborWave staff are experts at SEO, but in this case we knew that it wouldn’t help the client.

Continue Reading »

No Comments yet »

Lots of details in this evaluation. The client called looking for help with his declining yellow pages response. He is a very established business– 35 years in one location doing one thing. We discussed on the phone (he called us) the transitional nature of yellow pages right now. He’s right to start looking for the next thing.

Continue Reading »

No Comments yet »

I can get you two things working better: Placement. Flexible Publishing.

Here’s why you want those two things.
Internet advertising is still just advertising placement, but the targets can be incredibly fluid. You don’t know when a new competitor will put up a website that Google likes better than yours. You already have some experience working with your ad results from Google but I can see in the rankings results that it works well in some areas and not others. I can help you improve your results in those other areas. To do that, you need publishing that can adapt as those search results change.

Continue Reading »

No Comments yet »

Bummer! We didn’t get this job–how’s that for honest?! The owner has an informal team to help him with his marketing work. We do know that they are implementing our proposal.

No Comments yet »

By far, the most useful free product for a small business advertiser is Google Analytics. Here’s what you get: real information about who visits your website. What did they type to find you, where they are, how many pages did they read…. there is a ton of stuff that can teach you what needs to be on your pages. Search results are free– both to you and to the reader. If you can’t see how and why people find your business on the internet… then why are you on the internet?

No Comments yet »

We use a lot of software tools- and we’re happy to make free recommendations for your specific task- NeighborWave uses specific tools in a comprehensive plan so that they fit together and meet objectives.

Continue Reading »

No Comments yet »

Let’s face facts. We all know that advertising is broken. As a businessperson, we want it to work. But as people, we want it to leave us alone. What we see happening right now actually creates a really wonderful opportunity for a different and better way to reach customers. We call it Prosumer Advertising. There are a different set of tools and idea in this advertising but the results are less intrusive and more informative.

Continue Reading »

No Comments yet »

Be Wary of “FREE” Internet advertising– you’ll have to do the work and you might be building someone else’s business instead of your own.

Continue Reading »

No Comments yet »

This is a truly tough topic because there are a tremendous number of possibilities. A brief guide is available here from entrepreneur.com– it’s useful and concise. One of the main points in the above article is that “getting your name out there” is NOT effective- but the messages attached to your name can be effective. And notice that web advertising isn’t even mentioned in an article written in 2003. Continue Reading »

No Comments yet »