Advertising

Something that you will have no trouble finding are people who would like to sell you a book or set of tapes or access to web pages about how to market your local business. These products are called software– it is an information product that can be produced once and purchased many times. This is likely to be a very different business model than yours. NeighborWave is like you- we really do operate as a neighborhood based business. Just ask our printer, who also lives and works in our neighborhood. We believe in an economy of real intrinsic value– a real product or service. You could say that we are the opposite of “perceived” value. We don’t feel that competence is a separate product. Competence is included in working with professionals. You cannot buy anything here except our staff’s time working for you. We like to think of this as: “our job.”

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…this is a great idea! I will try to do these articles in the next five days. I mailed your check Monday. Thanks so much.

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Thank you for EVERYTHING! Most of all your understanding…..

Virginia

therapist Website Client

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There is a lot of information in your advertising. Sometimes HOW you make it has a great influence on where you can use it. You work with two types of information: words and pictures. An important step in reducing your advertising costs is creating your source materials using methods that let you recreate new ads using from your existing materials. I like to think of this as “data recycling” where you get to re-use the results of your previous work. But you have to work smart.Advertising copy is as simple to re-use as copy and paste, but computer graphics in advertising requires a little more planning.

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How about that? We make advertising, but we know that enough is enough! Adding a link that helps you get rid of advertising? Some might start to think that real people work here.

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Blue Host is doing a great job at keeping their interface simple and clear. And they answer the phone. For Small Businesses, that’s a “gotta have it” feature. Want an even better way to save money? Host your website with some friends. NeighborWave can help you consolidate your advertising–we’ll even coordinate your cooperative advertising with neighboring business, your cousin’s businesses, anything that you want to work with. Web hosting packages now let you host more than one web site– in fact, they’ll let you host hundreds of websites for about $70 per year.

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There are a lot of ‘gotchas’ out there- seemingly simple choices that can reduce the effectiveness of your advertising. A simple example: use the email account that comes with your website address– like this “you@yourbusiness.com”– not this– “happy@yahoo.com”. The “yourbusiness” name is recognizable and it’s from a real business. Another gotcha is building your website on a name that you don’t own. Many companies assume the legal ownership of what you create. Your advertising winds up belonging to someone else!

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NeighborWave has a number of pages about reducing your advertising costs. In fact, it’s exactly what we do. Our mission is to reduce the cost of advertising for small business while using better techniques to increase the effectiveness. We carefully target your messages and create your content so that it can be used again and again. Internet, Print– wherever you like you’ll use the same effective content. We use simple and free tools wherever possible and we keep you in control. We are here to help small business compete, not send you a bill every month for work we did last year. You pay us once- we finish the work and you own it. Simple.

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The simple truth of advertising messages is that the simple truth works best. Advertising messages are primarily about the words and are called advertising copy. Good advertising Copy increases the effectiveness of your advertising. If you are ready to spend some money with a big agency, they’ll help you hire an advertising copywriter. Yes, this is AFTER you pay for their advice. We work differently. We deliver the advice for free while we create the content.

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The methods that you choose for producing the content in your advertising can greatly affect the cost of future efforts. As an example, when you use a photograph on your website it is displayed using a resolution that is appropriate for a computer screen. The same image, when you send it to a printer will look like junk on a printed page. It’s the wrong resolution.

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I’m sure it’s no surprise to you that NeighborWave prefers the internet as a first advertising publishing platform. If you’ve previously had a bad experience with internet advertising, sorry about that and you should really consider moving on. Too bad you couldn’t hire us before. Probably the reason you were unhappy is that no one found your site. And that is exactly what we do. We deliver good solid advertising that gets found by internet searchers looking for your products– looking for you!

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If you read about the Toolkit #3, you know that we like internet advertising. It can deliver a lot of value for you cheaply. There are lots of benefits that you will see, but the best thing is this: It teaches you to manage your advertising. It doesn’t matter if you write your own copy or have someone else do it– you need to know that it works.

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