December 28th 2007
Video Advertising Coming Soon! With our Simple Advertising tools for your website– the same video on your site can also be your local television advertising. Yep. You heard that right. We’re experimenting with simple to produce video advertising that fits on your website– and then fits again on the TVs in your local television advertising market.
December 17th 2007
December 13th 2007
Good Advertising is Simple and assists the Salesperson. Some of the same businesspeople who struggle with sales also struggle with how to speak to their customers through advertising. A common fear is that you leave money on the table if you don’t try to speak to EVERYONE. There is one very simple advertising technique that can truly go to work for you in your sales efforts and it is this: speak directly to the customers that you want. Your business is a perfect fit for some, but not all. Asking for the customers that you want gets you exactly that– perfect customers.
December 13th 2007
Bad Advertising Kills Your Sales Efforts. It kills sales by attracting the wrong customers. Do you want to collect prospects that you need to refer to another business? When you attract prospects that you can’t close because you don’t have the products or don’t accept credit cards or for any other reason, then you are creating negative branding for your business. You are literally paying to advertise against yourself. The resulting customer quote is this: “They didn’t have what I needed.†If word of mouth is golden– then that gold will kill you.
December 9th 2007
I was really surprised the first time the phone rang because of the website, but now I get new clients from the internet all the time. Thanks so much for helping me focus on asking for the clients that I want. It feels great to have people responding so well to my work story. I’m thinking about hiring some help.
December 9th 2007
Most importantly, I really appreciate your honesty with me….all along the way. I totally understand and just want to let you know that it FEELS GREAT to not be beholden to someone controlling my hosting.
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